Pick your starting point

Dozens of scenarios, one workspace.

By industry18

Trading

You buy and sell goods without owning a truck or a warehouse — your profit lives in the spread between purchase and sales prices.

Wholesale

You move volume: pallets and cases out the door every day, with razor-thin margins that leave no room for errors.

Cross-border E-commerce

You sell on Amazon, Temu, and your own store at once — goods ship from overseas, sit in a US warehouse, and go out to customers everywhere. Your margin hides in three gaps: first-mile freight, exchange rates, and last-mile cost.

DTC Brands

You run your own brand on Shopify — no marketplace traffic to lean on. Every repeat purchase from a loyal customer is pure extra margin.

Cold Chain Food

You deal in frozen and chilled food — one break in the cold chain and the whole batch is scrap. Expiry dates and temperature logs are your lifeline.

Pharma & Medical Devices

You distribute pharmaceuticals or medical devices — one mismatched lot number can trigger a recall. Compliance is not a cost; it is your license to operate.

Fresh Produce Delivery

You buy at dawn and deliver the same day to restaurants and stores — every point shaved off shrink goes straight to profit.

Apparel & Footwear

You sell apparel and footwear — one style in five colors and six sizes is thirty SKUs. Lots of styles, small quantities, and end-of-season overstock is the norm.

Consumer Electronics

You sell phone accessories, earbuds, small appliances — high unit value, brutal refresh cycles. Today hot item can be dead stock in three months.

Furniture & Bulky Goods

You sell sofas, beds, dining tables — one unit eats the space of ten. Each delivery needs two people, a truck, and an appointment to get it upstairs.

Auto Parts

You sell auto parts — SKUs by the hundreds of thousands. Ship the wrong brake pad and the car is stranded roadside; the whole order comes back.

Baby & Kids

You sell formula, diapers, strollers — moms are the buyers. Zero tolerance on safety, and word of mouth can make you or bury you.

Beauty & Personal Care

You sell beauty and skincare — one influencer video can sell out a mask overnight. Peaks mean picking until your hands ache; troughs mean expiry dates creeping closer.

Books & Stationery

Three weeks at back-to-school pay for the whole year, then silence. Ship the wrong edition and the return freight costs more than the book.

Building Materials

A full truck of cement and a box of screws ship the same day. Heavy, bulky, and the job site cannot wait while you hunt for pallets.

Chemicals

One misplaced drum can shut the whole warehouse down. Compliance is not paperwork here — it is the line between open and closed.

Luxury Goods

One piece is worth a truckload. Losing one is not a loss — it is a catastrophe. Authenticity lives or dies on provenance.

Pet Supplies

Kibble on autopilot, every month. You are not selling one bag — you are showing up at the pet parent door, on time, every time.

By role11

3PL

You store and ship for other companies — every client’s goods, rules, and invoices are different.

Warehousing

Your warehouse is your business: space, labor, and accuracy are the three things you sell.

Fleet

You own the trucks — on-time delivery is the product, and every empty mile eats your margin.

Freight Forwarders

One shipment, three legs, every leg needs watching. You live on the spread and the service fee — and bleed wherever the books do not reconcile.

Customs Brokers

One wrong letter on a form and the cargo sits at customs. Your turnaround time is the client lifeline.

Courier Stations

Thousands of parcels a day, sorted by shouting. One lost parcel costs you more than three days of temp wages.

Truck Brokers

Not a single truck to your name — you make money matching freight with wheels. Information asymmetry is your margin; whoever blinks first loses.

Drayage Truckers

Three hours in the port queue, free time burning by the hour. One empty run burns a whole day of diesel for nothing.

Intermodal Operators

Truck, rail, water — one late leg and the whole chain breaks. Where is the box? You find out by calling, one phone at a time.

Dedicated Line Haul

You run fixed routes on a fixed schedule, consolidating loose freight into full trucks — on-time delivery is your reputation, and one lost shipment costs you trust, not just money.

Bonded Warehousing

You run a customs-supervised warehouse: every pallet in and out gets declared, and your books must match customs’ books down to the last cent.

By scenario8

Peak Season Prep

You start stocking up two months before Black Friday — walking a tightrope between overstock and stockout, while temp workers are still learning the ropes.

Returns & Reverse Logistics

Returns are outbound logistics in a mirror: inspect, sort, restock — every step costs money, and sloppy handling turns it into pure loss.

Cross-docking

Freight never touches the floor — it moves truck to truck. You save on storage, but every minute counts: one late arrival throws the whole plan off.

Multi-warehouse Transfers

The east warehouse is bursting while the west one sits half empty — transfer too late and you lose the order; freight cost and delivery time both have to pencil out.

FBA Prep

Amazon’s rules are stricter than customs: one wrong label or off-spec carton gets the whole shipment refused — and a missed warehouse appointment leaves you waiting.

Last-mile Delivery Teams

The last mile is the most expensive mile: nobody home, wrong addresses, missing parcels — drivers and dispatchers run on shouting.

Shared Warehousing

You rent out idle space and put multiple shippers under one roof — cost splits are where the fights start, so responsibility lines have to be drawn on day one.

Dropshipping

You sell without holding stock — orders go straight to the supplier to fulfill. One stale inventory feed means overselling, and every support ticket plays telephone between three parties.